How does listing sync work

How sync actually works

Your business profile is the single source of truth. Sync takes those details, name, address, phone, website, category, hours, and gets them submitted to the directories included in your plan, so the same information appears everywhere instead of five slightly different versions of your business.

The submissions are handled by our team rather than fired off blindly, which is why the statuses you see are honest. A listing is only marked live when it genuinely is, and where a directory publishes a public address for your listing, that link appears on the row.

Requesting a sync step by step

1. Make sure your business profile is complete and correct. If you are not sure, see how do I publish my business profile.
2. Open Directory listings in your dashboard.
3. Check the coverage bar at the top, which shows how many of your directories are live.
4. Choose Request sync. The button then shows the date you requested it, so you always know a request is in hand.
5. Watch the per directory rows. Each one moves through its own status and shows a note from our team where there is something you should know.

On the free plan the button reads Upgrade to sync instead, because distribution starts on Starter. The pricing page shows how many directories each tier covers.

What each listing status means

• Submitted means your details have been sent to the directory and it is now with them.
• In progress means the submission is being worked on.
• Live means the listing is published. Where the directory gives a public address for it, the row links straight to it.
• Needs action means the directory wants something else before it will publish, and the note on the row explains what.
• Failed means the submission did not go through and will be retried.

The same page carries a consistency check on your name, address, and phone, which is the detail that quietly decides how much search engines trust you. Our guide on what NAP consistency is explains why it matters more than most owners expect, and how to get listed in online directories covers the wider strategy.

How often listings are synced

Sync frequency is part of your plan. Starter is synced monthly, Pro every 15 days, and Elite weekly with priority. The higher tiers also cover more directories, which is usually the bigger difference in practice. Compare the tiers on the pricing page or read the feature detail.

Once your listings are out there, they need looking after. Read keeping your listings accurate after they go live for how to change a detail everywhere and how to report a listing that is wrong.